Who we are
We design digital experiences around how Africa actually uses the internet
Tony Gare Agency is a founder-led UX, product design and conversion consultancy operating out of Johannesburg and Gaborone, working with clients across Southern Africa, the UK and beyond.
Founder-led, evidence-first
The agency was founded by Kabo Garebakwena to close a specific gap: businesses across the region invest heavily in getting traffic, then lose it to digital experiences that were never designed around their customers.
Our answer is deliberately unglamorous — research before design, evidence before opinion, and deliverables tied to numbers a CFO recognises. Every mandate is led personally by the founder, supported by a specialist network of researchers, designers and engineers who scale up per project rather than sitting on a payroll you pay for.
That structure is why a diagnostic takes 72 hours and a design sprint takes 14 days. Small senior teams, tight scope, no layers.
How we work
What clients get that they don't get elsewhere
Africa-first expertise
Grounded in local user behaviour and market context — not a global playbook retrofitted to Johannesburg or Gaborone.
Founder-led strategy
Senior engagement on every mandate. You work with the person who owns the outcome, not an account manager.
Measurable outcomes
KPI-linked deliverables and conversion metrics. Every recommendation ties back to revenue, retention or risk.
Regulated-environment alignment
Compliance-aware UX for fintech and other high-stakes sectors where trust is the product.
Agile ways of work
Discovery, strategy, design and development inside 14 days. Weekly reviews, Slack access, no black boxes.
Work with us
Start with a free 30-minute consultation. We'll tell you where we'd begin and what it would cost — before you commit to anything.
Book a 30Min Strategy Call