Why African users abandon your checkout (and what the data actually says)
Data-heavy pages, hidden costs and unfamiliar payment methods quietly kill conversion across Southern African e-commerce. Here's how to find and fix the leaks.
· 7 min read
Insights
Evidence, not opinion
Practical writing on UX research, conversion and product strategy — written for founders and marketing leads, not for other designers.
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Conversion UX Research The 10 usability heuristics, rewritten as a conversion checklist
Nielsen's heuristics are usually taught as theory. Here they are as a practical audit checklist you can run against your own site this afternoon.
· 9 min read
Product Strategy How to scope an MVP you can actually ship in two weeks
Two-week MVPs fail on scope, not on engineering. A practical method for cutting to the one journey that proves your business case.
· 6 min read