Why is my website not converting? 7 conversion leaks and how to fix them
· 7 min read
If people visit but don't buy, book or enquire, the problem is rarely the traffic. It is friction: moments where the visitor hesitates, gets confused or loses trust. Here are the seven leaks we find most often when we audit websites for founders and growing businesses.
The 7 most common reasons a website isn't converting
Each of these can quietly cut your conversion rate. Most sites have three or more.
- An unclear value proposition — visitors can't tell what you do or who it's for in five seconds
- Too many competing calls to action, so nobody takes the one that matters
- Slow load times, especially on mobile networks
- Long or confusing forms that ask for more than they need
- Hidden costs or surprises at checkout
- Missing trust signals — reviews, case studies, guarantees, clear contact details
- A mobile experience that was designed as an afterthought
How to find which leaks are costing you
Start with your analytics funnel to see where people drop off, then review those pages against established usability heuristics. Session recordings and short user tests explain why the drop-off happens.
The goal is a ranked list: which problems cost the most revenue, and which are cheapest to fix.
Find out exactly why your website isn't converting
Our UX audit and CRO audit pinpoints the friction costing you sales and hands you a prioritised fix list in 72 hours.